5Aaker, J. , Fournier, S. & Brasel, S. Charting the Development of Consumer-Brand Relationships[ C J. Research Paper Series. Graduate School of Business Stanford University,2001, ( 11 ).
6Aaker, Jennifer; Fournier, Susan ; Brasel, S. Adam. When Good Brands Do Bad[ J ]. Journal of Consumer Research, 2004,31,Issue 1.
7Aggarwal, Pankaj. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior[ J ]. Journal of Consumer Research, 2004, (31).
8Aggarwal,Pankaj & Sharmistha Law. Role of Relationship Norms in Processing Brand Information [ J ]. Journal of Consumer Research, 2005, (32).
9Aggarwal, Pankaj;Zhang, Meng. The moderating Effect of Relationship Norm Salience on Consumer Loss Aversion [ J ]. Journal of Consumer Research, 2006, (33).
10Bagozzi, Richard P. Reflections on Relationship Marketing in Consumer Markets [ J ]. Journal of the Academy of Marketing Science, 1995,23, (4).
