摘要
在数字媒体广告领域,动态图形设计以其独特的魅力和效果成为品牌传播的新宠。通过动态变化的线条、形状、色彩和光影,动态图形不仅吸引了观众的眼球,还传递了品牌的情感与温度,这种设计不仅增强了广告的视觉冲击力,也加深了观众对广告的记忆与认同,为品牌在市场上树立了独特的形象。
In the field of digital media advertising,dynamic graphic design has become a new favorite of brand communication due to its unique charm and effect.By dynamically changing lines,shapes,colors,and lighting,dynamic graphics not only attract the audience's attention,but also convey the brand's emotions and warmth.This design not only enhances the visual impact of the advertisement,but also deepens the audience's memory and identification with the advertisement,establishing a unique image for the brand in the market.
作者
李倩
LI Qian(Jiangsu Vocational College of Electronics and Information,Huai'an 223003,China)
出处
《鞋类工艺与设计》
2024年第12期18-20,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
动态图形设计
数字媒体
广告设计
dynamic graphic design
digital media
advertising design