数字媒体艺术在非物质文化遗产传承中的创新应用

Innovative Application of Digital Media Art in the Inheritance of Intangible Cultural Heritage

新时代背景下,不同文化之间的交流愈发密切,传统文化传承也迎来了新的挑战。非物质文化遗产的传承问题已备受各界关注,政府也颁布了一系列的支持政策,旨在实现非遗的有效传承和创新。数字媒体艺术是新时代的产物,其在传播方面的价值毋庸置疑,将其引入非物质文化遗产传承中切实可行。数字媒体艺术可凭借自身的艺术性、灵活性促进非物质文化遗产充分展现自身的魅力,实现更好地传承与创新。基于此,本文通过对数字媒体艺术特征进行探究,指出非物质文化遗产传承存在的问题,提出数字媒体艺术在非物质文化遗产传承中的创新策略。

Under the background of the new era,the communication between different cultures is becoming more and more close,and the inheritance of traditional culture has also ushered in new challenges.The inheritance of intangible cultural heritage has attracted great attention from all walks of life.The government has also issued a series of supporting policies to realize the effective inheritance and innovation of intangible cultural heritage.Digital media art is the product of the new era,and its value in communication is beyond doubt,and it is feasible to introduce it into the inheritance of intangible cultural heritage.Digital media art can promote its intangible cultural heritage to fully show its charm,and achieve better inheritance and innovation.Based on this,this paper explores the characteristics of digital media art,points out the problems existing in the inheritance of intangible cultural heritage,and puts forward the innovative strategy of digital media art in the inheritance of intangible cultural heritage.