画语滩头——文创产品系列设计探索

Painting Beachherd——Design Exploratione of Cultural and Creative Product Series

滩头年画,作为湖南省独有的手工木刻版画,承载着丰富的民间文化习俗。本文通过深入挖掘其图案、造型、色彩等元素,结合现代审美与市场需求,设计出“画语滩头”文创产品系列,为传统民间艺术的传承与发展开辟新的路径。

As a unique handmade woodcut print in Hunan Province,the beachhead New Year painting carries a wealth of folk cultural customs.By digging deep into its patterns,shapes,colors and other elements,combined with modern aesthetics and market demand,this paper designs a series of cultural and creative products called“Painting Beachhead”,which opens up a new path for the inheritance and development of traditional folk art.