数字媒体时代视觉传达设计的创新实践

Innovative Practice of Visual Communication Design in the Digital Media Era

步入数字媒体时代后,视觉传达设计迎来新的发展机遇。作为信息传递的极佳手段,视觉传达设计的重要性愈发凸显,如何把握好数字媒体技术的优势,推动视觉传达设计的创新发展是当下需重点探究的工作。本文通过对数字媒体时代对视觉传达设计的影响进行分析,指出数字媒体时代视觉传达设计面临的困境,提出数字媒体时代视觉传达设计的创新路径。

After entering the era of digital media,visual communication design has ushered in new development opportunities.As an excellent means of information transmission,the importance of visual communication design is becoming increasingly prominent.How to grasp the advantages of digital media technology and promote the innovative development of visual communication design is a key task that needs to be explored at present.This article analyzes the impact of the digital media era on visual communication design,points out the challenges faced by visual communication design in the digital media era,and proposes innovative paths for visual communication design in the digital media era.