城市文创旅游空间符号化建构与游客体验真实性的互动机理研究

Study on the Interactive Mechanism Between Symbolic Construction of Urban Cultural and Creative Tourism Spaces and Authenticity of Tourist Experience

在产业升级和城市更新的背景下,许多城市将废弃的工业厂房、仓库和传统社区转型为以文化创意产业为核心的文创旅游空间。然而,当前中国城市文创旅游空间面临一系列问题,如地方特色符号挖掘不足、管理不够细致有效、游客体验真实性相对薄弱等。通过对昆明云纺文创园进行实证研究,从游客视角对文创旅游空间的符号化建构进行深度解读,探究不同维度的符号感知如何影响体验真实性,进而影响游客满意度的实现,并分析游客涉入度在其中的调节效应,以构建符号感知—体验真实性—游客满意度的互动机理模型。结果表明:工业与历史符号感知对客观真实性体验有显著的正向影响,对建构真实性体验有显著抑制作用;文化与创意符号感知对客观真实性体验有显著抑制作用,对建构真实性体验有显著的正向影响;商业与环境符号感知对客观真实性体验有显著抑制作用,对建构真实性体验和存在真实性体验有显著的正向影响;体验真实性对游客满意度有显著的正向影响,符号感知对满意度的影响具有显著中介效应;游客涉入度在体验真实性和满意度之间起调节作用。研究结论以期改善游客体验质量,助力城市特色旅游品牌的塑造,推动城市文创旅游空间的高质量发展并持续激发城市活力。

With the wave of industrial upgrading and urban renewal,many cities actively transform abandoned industrial plants,warehouses,and traditional communities into cultural and creative tourism spaces centered on the cultural and creative industries.However,the current cultural and creative tourism spaces in Chinese cities face a series of issues,such as insufficient exploration of local symbolic features,inadequate and ineffective management,and relatively weak authenticity of tourist experiences.Through empirical research on Kunming Yunfang Cultural and Creative Park,this study conducts an in-depth analysis of the symbolic construction of cultural and creative tourism space from the perspective of tourists.Investigation is made on how the perception of symbols in different dimensions affects the authenticity of experiences,thereby influencing the realization of tourist satisfaction.Furthermore,the study analyzes the moderating effect of tourist involvement,aiming to construct an interactive mechanism model of symbol perception,experience authenticity,and tourist satisfaction.The results indicate that the perception of industrial and historical symbols has a significantly positive impact on the objective authenticity of experience and significantly inhibits the experienceof constructionauthenticity.Meanwhile,the perception of cultural and creative symbols significantly inhibits the objective authenticity of experience but has a significantly positive impact on the experienceof constructionauthenticity.Additionally,the perception of commercial and environmental symbols significantly inhibits the objective authenticity of experience but has a significantly positive impact on the experiences of construction and existence authenticity.Moreover,the authenticity of experience has a significantly positive impact on tourist satisfaction,and symbol perceptionhas significant mediatingeffecton satisfaction.Tourist involvement plays a moderating role between authenticity of experience and satisfaction.The conclusions aim to improve the quality of tourist experiences,contribute to the establishment of urban distinctive tourism brands,promote the high-quality development of urban cultural and creative tourism spaces,and continuously stimulate urban vitality.