逆城镇化视角下“城归”群体赋能乡村体育振兴的价值意蕴、内在逻辑与策略供给

Value Implications,Internal Logic and Strategy Provision of"City Returnee"Groups Empowering Rural Sports Revitalization under the Perspective of Reverse Urbanization

“城归”潮的诞生是逆城镇化的重要体现,“城归”潮带给乡村体育振兴带来了人口红利。文章从人口效能分析出“城归”群体于乡村体育振兴的社会价值:破解乡村空心化难题、改善乡村体育人口结构、激活乡村社会的体育活力。根据推拉理论与现实案例梳理“城归”群体助力乡村体育振兴的逻辑理路:城市压力推动“城归”群体回流,乡村环境拉动“城归”群体返乡,促成乡村体育人才、组织、文化、产业振兴,并提出营造环境引回“城归”、优化政策留住“城归”、搭建舞台用好“城归”的策略。

The birth of the"city returnee"wave is an important manifestation of reverse urbanization,and the"city returnee"wave brings demographic dividends to rural sports revitalization.This paper analyzes the social value of the"city returnees"group in rural sports revitalization from the demographic efficiency:solving the problem of rural hollowing,improving the demographic structure of rural sports,and activating the sports vitality of the rural society.According to the push-pull theory and real-life cases,the paper sorts out the logic of"city returnee"groups contributing to the revitalization of rural sports:city pressure and rural environment push"city returnee"groups to return to their hometowns,which promote the revitalization of rural sports talents,organizations,culture,and industry.Finally,this paper puts forward the strategy of creating an environment to attract back the"city returnees,"optimizing policies to retain the"city returnees,"and setting up a stage to make good use of the"city returnees."