基于AHP和QFD的冷链物流海铁联运服务质量评价研究

Evaluation of Cold Chain Logistics Service Quality Based on AHP and QFD

我国进出口冷链食品呈现快速增长态势,冷链物流海铁联运需求旺盛。国家出台多项文件政策,对加快冷链物流海铁联运发展提出相关要求。当前,由于存在种种问题,冷链物流海铁联运规模较小。为有效提升冷链物流海铁联运的运量和占比,有必要开展其服务质量评价研究,通过构建基于AHP和QFD方法的冷链物流海铁联运服务质量评价模型,分析其在多式联运过程中的综合竞争力。以平湖南-赣州国际港冻果汁运输项目的实例进行验证分析表明,采用海铁联运的冷链物流模式具有显著优势,与实际运营结果一致,是未来进出口冷链物流的发展方向,并提出了下一步发展冷链物流海铁联运的措施建议。

China's import and export of cold-chain food shows a rapid growth trend,resulting in strong demand for cold chain logistics sea-rail intermodal transportation.Chinese government has issued a number of documents and policies to put forward relevant requirements for accelerating the development of cold chain logistics sea-rail intermodal transportation.At present,due to various problems,the scale of sea-rail intermodal transportation of cold chain logistics is relatively small.In order to effectively improve the volume and proportion of cold chain logistics sea-rail intermodal transportation,it is necessary to conduct research on its service quality evaluation.This paper builds a service quality evaluation model based on AHP and QFD methods to evaluate the comprehensive competitiveness of cold chain logistics sea-rail intermodal transportation in intermodal transportation.Solution approach is evaluated based on a frozen fruit juice transportation project in Ping Hu Nan-Ganzhou International Port.Computation results show that the sea-rail intermodal transportation mode of cold chain logistics has significant advantages,which is consistent with the actual operations.Subsequently,some suggestions for further development of cold chain logistics sea-rail intermodal transportation are proposed.