旅游者-同伴互动对旅游者低碳消费行为的影响研究

Research on the influence of tourist-to-companion interaction on tourist’s low-carbon consumption behavior

消费作为生产的最终目的,碳排放总量的控制最终要落脚于消费端的节能减碳,由此,旅游者低碳消费行为日益受到重视.基于情感事件理论,以旅游者满意和自我目的地联结为中介变量构建了旅游者-同伴互动驱动旅游者低碳消费行为的链式中介模型.结果显示:①旅游者-同伴互动正向影响旅游者低碳消费行为;②旅游者-同伴互动正向影响旅游者满意和旅游者自我目的地联结;③旅游者满意和自我目的地联结顺序中介旅游者-同伴互动对旅游者低碳消费行为的影响.

As the ultimate goal of production,the control of total carbon emissions ultimately needs to focus on energy conservation and carbon reduction at the consumer side.Hence tourist’s low-carbon consumption behavior is increasingly valued.Guided by the affective events theory,a serial mediation model was constructed where tourist satisfaction and self-destination connection serve as mediators to investigate the influence of tourist-to-companion interaction on tourist’s low-carbon consumption behavior.Findings reveal that①tourist-to-companion interactions positively impact tourist’s low-carbon consumption behavior,②tourist-to-companion interactions positively impacttourist satis-faction and self-destination connection,and③tourist satisfaction and self-destination serially mediate the influence of tourist-to-companion interactions on tourist’s low-carbon consumption behavior.