承德地区文商旅融合发展策略研究——基于产业融合视角

A Study of the Development Strategy of Culture,Business and Tourism Integration in Chengde Region——Based on the Perspective of Industry Integration

文商旅融合发展模式是一种兼具文化传承、经济发展、满足多样化需求的新型商业模式。本文从产业融合视角出发,从承德市文商旅融合发展面基础、机遇和挑战等方面,根据当前承德文旅商发展特点、发展规划要求和城市发展定位,精准把握承德市旅游增长的引爆点和突破口,在贯彻新发展理念的基础上,迅速树立承德文旅独特形象。从完善文商旅产业交互赋能机制、创新打造消费的新场景等方面,全面激活承德市高品质的特色文商旅消费。

The integrated development model of culture,business and tourism is a new business model combining cultural inheritance,economic development and diversified needs,which is significantly different from the traditional single business model.From the perspective of industry integration,this paper explores the new mode and new path of cultural,business and tourism integration development in Chengde,Hebei Province.From the aspects of the foundation,opportunities and challenges of the culture,business and tourism integration development in Chengde,according to the current characteristics of Chengde culture and tourism development,development planning requirements and urban development positioning,it accurately grasps the detonation point and breakthrough of tourism growth in Chengde,and quickly establishes the unique image of Chengde culture and tourism on the basis of implementing the new development concept.From the aspects of improving the interactive enabling mechanism of the culture,business and tourism industry,it innovates and creates new scenes of consumption,and comprehensively activates the high-quality characteristic culture,business and tourism consumption in Chengde.