乡村振兴背景下“新农人”发展之路——以国产原创综艺《种地吧》为例

2023年,一档爱奇艺自制乡村劳作纪实综艺突然爆火,更是将10位少年“送”上春晚。10位少年在农耕图景中感受泥土的气息,在土地里摸爬滚打,从中找到一条在乡村振兴背景下属于“新农人”的发展之路,该文聚焦乡村振兴、青年成长、“新农人”经济发展等时事主题,探索“新农人”在乡村振兴背景下与国家战略融合互动、农业经济与文化产业协同发展之路。

In 2023,a variety show of iQIYI's self-videoed rural work suddenly became popular,and 10 teenagers were"sent"to the Spring Festival Gala.Ten teenagers feel the smell of soil in the agricultural landscape,crawl and roll in the land,and find a way of development that belongs to"new farmers"in the context of rural revitalization.This paper focuses on current events such as rural revitalization,youth growth,economic development of"new farmers",and explores the integration and interaction of"new farmers"with national strategy and the coordinated development of agricultural economy and cultural industry in the context of rural revitalization.