摘要
大型健康传播活动是一种广泛使用的健康教育形式。本文通过分析2001—2023年连续举办了23届的广州市健康教育周大型健康传播活动,探索品牌建设对于大型健康传播活动增强传播效果的积极意义和经验。
Large-scale health communication activity is a widely used form of health education.By analyzing these activities of Guangzhou Health Education Week held continuously for 23 sessions from 2001 to 2023,this thesis researches the positive significance and experience of brand building in enhancing the communicating effect of large-scale health communication activity.
作者
邵健远
Shao Jianyuan(Guangzhou Health Education and Promotion Center,Guangzhou 510000,China)
出处
《健康教育与健康促进》
2024年第3期322-324,328,共4页
Health Education and Health Promotion
基金
上海市加强公共卫生体系建设三年行动计划(2023—2025)(GTWVI-6)
健康上海行动专项(2022—2024年)——精准健康科普触达千万市民(JKSH2X-2022-01)。
关键词
健康传播
大型活动
健康教育
品牌建设
策略
Health communication
Large-scale activity
Health education
Brand building
Strategy
