乡村振兴背景下地方特色农产品包装设计策略研究

Research on Packaging Design Strategies for Local Characteristic Agricultural Products under the Background of Rural Revitalization

随着我国乡村振兴长远战略规划的提出与实施,在各级政府的大力推广与扶持下,各地区着力发展区域特色农产品生产、开发和营销,取得良好的市场效益、经济效益和社会效益。与此同时,农产品的包装问题也随之暴露。为了提升地方特色农产品的销售能力,满足消费者多元化、个性化需求,凸显地方特色农产品的优势,分别从优化包装造型结构、合理选择材料工艺、精心提炼视觉元素三个角度入手,提出了具体的解决对策。

With the proposal and implementation of the long-term strategic plan for rural revitalization in China,and with the strong promotion and support of governments at all levels,various regions have focused on developing regional characteristic agricultural product production,development,and marketing,and achieving good market,economic,and social benefits.At the same time,the packaging issues of agricultural products have been exposed.In order to enhance the sales capacity of local characteristic agricultural products,meet the diversified and personalized needs of consumers,and highlight the advantages of local characteristic agricultural products,specific solutions have been proposed from three perspectives:optimizing packaging design structure,selecting materials and processes reasonably,and carefully refining visual elements.