混合式教学模式下商务英语专业学生跨文化交际能力培养

The Cultivation of Intercultural Communicative Competence of Business English Major Students based on Blended Teaching Model

随着我国对外交流和国际经贸合作的发展,我国与世界各国的经济文化往来日益频繁,工作环境日趋多元化,跨文化交际能力的重要性凸显。跨文化交际能力是近年来高校教育普遍关注的问题,也是高校商务英语专业人才培养的重要目标之一。面对全新育人目标的挑战和信息化教育赋能的机遇,商务英语教学应主动融合现代信息技术,全面推进混合式课程教学实践,培养学生跨文化交际能力。以国际商务谈判课程教学为例,从课前、课中、课后三个环节提出混合式教学实践方案,旨在提升商务英语教学效果及课程育人质量。

With the Development of China's foreign exchanges and international economic and trade cooperation,the economic and cultural exchanges between China and other countries of the world are increasingly frequent,the work environment is increasingly diversified,and the importance of intercultural communicative competence highlights.In recent years,intercultural communicative competence has become a common concern in college education and one of the important goals of college business English talent cultivation.Faced with the challenges of new education goals and the opportunities of informational education,business English teaching should actively integrate modern information technology,comprehensively promote blended curriculum teaching practice,and cultivate students'intercultural communicative competence.Taking the course teaching of International Business Negotiation as an example,the blended teaching practice plan is proposed from the three aspects of pre-class,in-class and after-class,aiming at improving the teaching effect of business English and the educational quality of the course.