乘风而起:新时代主旋律电影创作的博纳经验探析

Riding the wind:Bona’s experience in creating mainstream films in the new era

在新时代主旋律电影创作热潮中,博纳影业抓住历史机遇乘势崛起,连创佳绩,推出的“山河海三部曲”和“中国胜利三部曲”等多部主旋律电影既叫好又叫座。文章从定位策略、人才策略、制作策略、明星策略、营销策略五个方面对博纳影业的主旋律电影创作经验展开探讨,以期为将来的主旋律电影创作提供借鉴和启发。

In the new era of melodramatic movie creation,Bona Film has seized the historical opportunity to rise,and has achieved successive successes,launching a number of melodramatic movies,such as"Mountains,Rivers,and Seas Trilogy"and"China's Victory Trilogy",which are both applaud and draw a large audience.The article discusses Bona Film's experience in the creation of melodramatic films from five aspects:positioning strategy,talent strategy,production strategy,star strategy and marketing strategy,with a view to providing reference and inspiration for the creation of future melodramatic films.