数智时代短视频助推中华优秀传统体育文化国际传播研究

Research on the International Communication of Chinese Excellent Traditional Sports Culture Premoted by Short Videos in the Age of Digital Intelligence

数智化时代背景下,短视频作为创新的传播形态,其方便快捷、互动性强以及影响力大等优势,为中华优秀传统体育文化国际传播提供了新平台与新机遇。笔者运用文献资料、逻辑分析等方法,阐释了数智时代短视频助推中华优秀传统体育文化国际传播的内在逻辑、呈现方式,并提出创新路径。研究认为:数智时代短视频助推中华优秀传统体育文化国际传播的内在逻辑:开辟创新渠道,优化传播内容,实现价值共创。呈现方式:倡导理解精神,克服文化鸿沟;把握叙事逻辑,坚定文化自信;引发情感共振,塑造传播口碑;重视感官体验,传承中华美学;注重主动参与,凸显隐性传播。创新路径:动员多方创作力量,扩展国际传播主体;理解传统体育精神,提升国际传播品质;创新话语表达方式,提高国际传播效能;运用算法推荐技术,扩大国际传播范围;构建协同联动平台,扩宽国际传播渠道。

In the age of digital intelligence,short videos,as an innovative form of communication,have advantages such as convenience,strong interaction and great influence,providing a new platform and opportunity for the international communication of Chinese excellent traditional sports culture.By using the methods of literature review and logical analysis,this paper explains the internal logic and presentation mode of short videos in the age of digital intelligence to promote the international communication of excellent traditional Chinese sports culture,and puts forward innovative paths.The study shows the internal logic is to open up innovation channels,optimize communication content,and achieve value co-creation.Presentation modes are advocating the spirit of understanding and overcoming the cultural gap;grasping narrative logic and firming cultural self-confidence;triggering emotional resonance and shaping the communication reputation;attaching importance to sensory experience and inherit Chinese aesthetics;and paying attention to active participation and highlighting impliat cormmunication.The innovation paths are to mobilize multiple creative forces and expand international communication subjects,understand the traditional sports spirit and improve international communication quality,innovate ways of discourse expression to improve international communication effectiveress use algorithm recommendation technology to expand international communication scope,and build a coordinated and interconnected platform to expand international communication channels.