国产动画电影“故事世界”建构的经验与问题——以《白蛇:缘起》系列为例

Experience and Problems in the Construction of“Storyworld”in Domestic Animated Films:Take the White Snake Origin Series as an Example

电影《白蛇:缘起》及其续作《白蛇2:青蛇劫起》均取材自中国经典神话传说“白蛇传”,并在融媒体时代下初步构建了独特的“故事世界”。该系列动画“故事世界”的构成离不开本事演变的复杂性和前代经典改编作品的影响;呈现出内容丰富、结构开放、互动性强的特点;但同时存在文本内涵缺失、协同叙事缺乏等问题。对该系列动画电影“故事世界”的建构进行分析,总结经验得失,有助于为推动国产动画电影讲好中国故事、弘扬传统文化提供经验借鉴。

The movie White Snake:Origin and its sequel White Snake 2:The Green Snake Rises are all based on the classic Chinese myth and legend“The Legend of the White Snake”,and initially build a unique“story-world”in the era of media integration.The composition of the animated“storyworld”of this series is insepa-rable from the complexity of the evolution of the book and the influence of the classic adaptations of the previous generation.It presents the characteristics of rich content,open structure and strong interaction.However,at the same time,there are problems such as lack of text connotation and lack of collaborative narrative.The analysis of the construction of the“storyworld”of this series of animations is helpful to pro-vide experience for promoting domestic animated films to tell Chinese stories well and promote traditional culture.