大学生思想政治理论课实践育人品牌建设探析

The Brand Construction Analysis for Practical Education of Ideological and Political Theory Courses for College Students

当前,高校思想政治理论课整体上进入质量提升和内涵发展的新阶段,“构建大思政育人格局”“开门办思政课”越来越成为新形势下大学生思想政治教育工作的新要求。通过跨学科借鉴市场营销学品牌提升策略,探析地方及高校共建大学生思想政治理论课实践育人品牌的对策,指出实践育人品牌的建成和维持需要以理念创新推动实践创新,更需要多主体广泛参与建设,形成内外因素融合推动的强大合力,最终突破思想政治理论课现实发展瓶颈,增强育人实效。

At present,ideological and political theory courses in colleges and universitieshave entered a new stage of quality improvement and connotation development as a whole.“Building a comprehensive ideological and political education structure”and“Breaking boundaries to open ideological and political courses”have increasingly become new requirements for ideological and political education among college students under the new situation.This article draws on marketing brand promotion strategies across disciplines to analyze the strategies for local governments and universities to jointly build a practical education brand for ideological and political theory courses for college students.It points out that the establishment and maintenance of a practical education brand requires conceptual innovation to promote practical innovation,and needs more subjects to extensively participate in the construction to form a powerful joint force boosted by the integration of internal and external factors,so as to ultimately break through the bottleneck of the actual development of ideological and political theory courses and enhance the effectiveness of education.