网络销售类平台滥用市场力量的监管路径分析

An Analysis of Regulatory Approaches to Addressing Market Power Abuse by Online Sales Platforms

随着平台经济的发展,网络销售类平台在市场中占据着日益重要的市场地位。但是由于市场力量过于集中,网络销售类平台与平台内经营者之间的谈判地位日益失衡,从而引发二者之间的矛盾冲突。当前,各个国家或地区都在积极解决这一法律问题,并将解决方案指向了滥用相对优势地位制度。不同国家或地区将这一制度规定于不同的法律体系中,主要表现为反垄断和行业管制这两种模式。经过分析,行业管制和反垄断在执法模式、执法效果、执法目标等方面存在不同。我国具有高度发达的网络销售市场,对于网络销售类平台对平台内经营者实施的不公平交易行为采取行业管制的模式本身并无不妥。但是,我国现有规制方式存在着一定不足,可从行为规范、外部审查机制、行业标准、集体诉讼等方面对我国行业管制路径进行优化,以实现对网络销售类平台的有效监管。

With the development of the platform economy,online sales platforms occupy an increasingly important market position.However,due to the excessive concentration of market power,the bargaining position between online sales platforms and operators within the platforms has become increasingly unbalanced,triggering conflicts between the two.Currently,each country or region is actively addressing this legal problem,focusing on the abuse of superior bargaining position.Different countries and regions stipulate this system in different legal systems,mainly manifesting in two modes:antitrust and industry regulation.After analyzing,industry regulation and antitrust are different in terms of models,effects,and goals of law enforcement.China has a highly developed online sales market,and there is nothing inherently wrong with adopting the mode of industry regulation for the unfair trade behaviors committed by online sales platforms against operators within the platform.However,China’s existing regulatory approach has certain deficiencies.To achieve effective supervision of online sales platforms,China can optimize its industry regulation path by improve behavioral norms,external review mechanism,industry standards,class action lawsuits and etc.