自媒体时代大学生思想政治教育的机遇、挑战与对策

Opportunities,Challenges and Countermeasures of College Students' Ideological and Political Education in We-media Era

自媒体时代,大学生思想政治教育面临着机遇和挑战。一方面,自媒体的实时性、开放性和交互性带来了巨大的机遇;另一方面,自媒体的非良性发展导致了人的“异化”、冲击主流价值观念、干扰大学生的整体性思维。在自媒体环境影响下,探索自媒体时代大学生思想政治教育的现实路径,充分发挥自媒体在大学生思想政治教育中的独特优势,以开创自媒体时代大学生思想政治教育工作的新格局。

The ideological and political education of college students in the era of we-media faces opportunities and challenges.On the one hand,the real-time,openness and interactivity of we-media have brought huge opportunities;on the other hand,the unhealthy development of we-media has led to the“alienation”of people,impacted mainstream values,and interfered with the overall thinking of college students.Under the influence of the we-media environment,the paper explores the realistic path of ideological and political education for college students in the we-media era,gives full play to the unique advantages of we-media in the ideological and political education of college students,and creates a new pattern of ideological and political education for college students in the we-media era.