从膜拜意识、终极价值到虚指符号——文学生产中媒介意识形态的演变

From worshiping consciousness,ultimate value to phantom symbol——the evolution of media ideology in literary production

媒介作为信息传递和交流的重要介质,融入社会生活的方方面面,深刻影响着文学生产的过程,改变着文学的传播和存在形态。无论是口耳相传的语音文本、承载语言符号的书面文本还是依托电子技术的图像影像文本,都显示媒介蕴含的意识形态特征以及媒介与意识形态的互融关系,突出表现在从膜拜意识(语音文本)、终极价值(文字文本)到虚指符号(图像文本)的演变,以此窥见作为载体的媒介在文学发展中的生成逻辑及文本构成形态中意识形态的作用机制。

As an important medium for information transmission and communication,media integrates into all aspects of social life,profoundly influencing the process of literary production,and changing the dissemination and existence of literature.Whether it is oral audio texts,written texts carrying language symbols,or image texts relying on electronic technology,all display the ideological characteristics reflected in media and the integration relationship between media and ideology.They are highlighted in the evolution from worship consciousness(audio text),ultimate value(textual text)to virtual reference symbol(image text).In this way,we can see the generative logic of media as a carrier in the development of literature and the mechanism of ideology in the formation of text.