基于新媒体平台的高校易班宣传工作方法探索

The Publicity Method of College E-Class Based on the New Media Platform

高校易班作为高校网络思想政治教育工作的核心平台,在推动网络思政宣传工作上发挥着举足轻重的作用。结合新媒体平台的易班宣传新思路:优化易班战略规划,提升宣传团队专业能力,确保宣传工作的质量和效果;搭建网络“大易班”平台,完善传播矩阵,革新可视化技术,拓宽宣传覆盖面,增强影响力;深入挖掘传播内容精髓,创新话语体系,拓展学生信息认知边界,增强易班宣传的吸引力和渗透力;建立健全的舆情反馈机制,强化舆情监测与分析,及时正面引导舆论,有效应对舆情风险。

As the core platform of taking ideological and political education via network,college e-class plays a pivotal role in promoting the network ideological and political propaganda work.The new ideas for publicizing e-class with the help of new media platform are put forward:optimizing the strategic planning,enhancing the professional ability of the publicity team,and ensuring the quality and eff ect of publicity work;building the network“big e-class”platform,improving the communication matrix,innovating the visualization technology,expanding the coverage of publicity,and enhancing the infl uence;digging deep into the essence of communication content,innovating the discourse system,expanding the boundaries of students’information cognition,and enhancing the attraction and penetration of e-class propaganda;establishing a sound public opinion feedback mechanism,strengthening public opinion monitoring and analysis,taking timely and positive guidance of public opinion,and eff ectively coping with public opinion risks.