基于VI视觉识别系统的饲料品牌策划

Feed brand planning based on VI visual identity system

VI视觉识别系统是具有统一性、系统性的视觉符号系统,在饲料品牌策划中能起到树立品牌形象,扩大品牌知名度和影响力,增强品牌信任感等显著效果,所以能为饲料品牌发展提供有力支撑。而在应用VI视觉识别系统的过程中,要注意把握好饲料品牌策划的原则,力求通过标志设计、标准色设计、包装设计以及信息推广等途径不断优化饲料品牌策划方案,确保饲料品牌能在激烈的市场竞争中脱颖而出,以良好的品牌为饲料企业带来溢价效应和增值效应。

The VI visual identity system is a unified and systematic visual symbol system that can play a significant role in establishing brand image,expanding brand awareness and influence,and enhancing brand trust in feed brand planning.Therefore,it can provide strong support for the development of feed brands.In the process of applying the VI visual identity system,attention should be paid to grasping the principles of feed brand planning,striving to continuously optimize feed brand planning schemes through logo design,standard color design,packaging design,and information promotion,ensuring that feed brands can stand out in fierce market competition and bring premium and value-added effects to feed enterprises with good brands.