阿坝州全域旅游高质量发展路径探讨

Pathways to High-quality Development of All-for-one Tourism in Aba Prefecture

自2015年我国提出推进全域旅游发展战略以来,阿坝州积极响应,次年获批成为全国首批全域旅游示范区创建单位。本文根据阿坝州旅游发展现状,总结出阿坝州在旅游资源、政策扶持、区域位置等方面的良好基础,以及已实现全产业链逐渐完善、品牌效应日益凸显、管理体制实现突破等先发优势,为阿坝州全域旅游高质量发展提供了动力源泉。针对阿坝州面临的全域旅游产品体系不完善、全域旅游目的地形象特色不突出、旅游发展品质有待提升、缺乏专业人才等问题,本文提出丰富全域旅游产品体系、培育旅游发展载体,构建旅游目的地品牌形象,彰显旅游服务品质、凸显“阿坝”温度,加强旅游管理高端人才队伍建设等措施,以实现全域旅游提档升级,为阿坝州全域旅游高质量发展提供参考。

Aba prefecture has responded proactively to the all-for-one tourism developmental strategy initiated in China since 2015 and was chosen as the first demonstration area for the all-for-one tourism building project.This paper,underpinned by Aba’s tourist developing conditions,has summarized the good basics that Aba boasts in tourist resources,supportive policies and regional location advantages.The first mover advantages by which the whole industry chain is being gradually completed,brand effects being increasingly prevailing,management systems have been broken through have injected a driver into the high-quality development of Aba’s all-for-one tourism.In response to challenges arising from all-for-one tourism development like incomplete systems,unobtrusive images of destinations,lower tourist developing levels,and inadequate professionals,this paper has accordingly come up with proposals that all-for-one tourist products need enriching,developing vehicles need cultivating,that brand images of tourist destinations need constructing,that services need improving to highlight the uniqueness of Aba tourism,that a high-end talents team needs constructing to update Aba’s all-for-one tourism.All the aforementioned proposals will serve as a reference to the high-quality development of Aba’s all-for-one tourism.