探寻乡村创业生态系统的价值共创元素——基于扎根理论的多案例分析

Exploring the Value Co-creation Elements in Rural Entrepreneurship Ecosystem:A Multi-case Analysis Based on Grounded Theory

在当前经济背景下,乡村创业生态系统的发展成为中国乡村振兴战略的重要组成部分。运用扎根理论聚焦以湖南省5家案例企业为核心的乡村创业生态系统,通过深入研究多个案例,揭示乡村创业生态系统中的价值共创元素,并对这些元素进行理论解读。研究表明,乡村创业生态系统价值共创行为是创业主体以共同利益为目标、以共同认知为精神契约、以互补性资源为内在驱动、以创业环境因素为外在驱动、以专门性资源为创业独特资源禀赋,从而进行创造共创、成果共享的过程。

In the current economic context,the development of rural entrepreneurship ecosystems has become a crucial component of China's rural revitalization strategy.The grounded theory approach is employed to focus on a rural entrepreneurship ecosystem centered around five case enterprises in Hunan province.Through in-depth analysis of multiple cases,the aim is to uncover the elements of value co-creation within the rural entrepreneurship ecosystem and provide theoretical interpretations of these elements.It is found that value co-creation in rural entrepreneurship ecosystems involves entrepreneurial entities pursuing common interests,establishing a spiritual contract based on shared cognition,internally driven by complementary resources,externally driven by entrepreneurial environmental factors,and endowed with specialized resources as unique entrepreneurial assets,which process leads to collaborative creation and shared outcomes.