摘要
在当今全球化、竞争激烈的商业环境中,企业必须不断寻求新的发展策略以保持其竞争优势。在此背景下,财务战略管理作为企业管理的关键组成部分,被认为是实现长期竞争优势与可持续增长的核心要素之一,在经营发展中企业必须不断寻求新的发展策略以保持其竞争优势。而核心竞争力视角作为一种战略思维模式,强调企业应专注于其独特的能力与资源,以在市场上获得优势地位。文章从核心竞争力及财务战略管理的概念入手,首先阐述了企业核心竞争力与财务战略管理的关系,其次探讨了核心竞争力视角下企业加强财务战略管理的重要性,再次分析了企业财务战略管理面临的主要困境,最后提出了核心竞争力视角下企业财务战略管理优化策略,为同类型工作提供一定的借鉴与参考,以期促进企业在快速变化的市场环境中保持竞争优势,实现长期稳健发展。
In today's globalized and fiercely competitive business environment,enterprises must constantly seek new development strategies to maintain their competitive advantages.In this context,financial strategic management,as a key component of enterprise management,is widely regarded as one of the core elements for achieving long-term competitive advantage and sustainable growth.In business development,enterprises must constantly seek new development strategies to maintain their competitive advantage.As a strategic thinking model,the perspective of core competitiveness emphasizes that enterprises should focus on their unique abilities and resources in order to gain an advantageous position in the market.This article starts with the concepts of core competitiveness and financial strategic management.Firstly,it elaborates on the relationship between enterprise core competitiveness and financial strategic management.Secondly,it explores the importance of strengthening financial strategic management under core competitiveness,analyzes the main difficulties faced by enterprise financial strategic management,and finally proposes optimization strategies for enterprise financial strategic management from the perspective of core competitiveness,providing some reference and reference for similar work,in order to promote enterprises to maintain competitive advantages in the rapidly changing market environment and achieve long-term steady development.
作者
潘婷
Pan Ting(Zhongshenhua Certified Public Accountants(Special General Partnership)Beijing Branch,Beijing,100037)
出处
《市场周刊》
2024年第17期104-107,共4页
Market Weekly
关键词
核心竞争力
企业财务
战略管理
优化
core competitiveness
enterprise finance
strategic management
optimization