坐标·轨迹·进路:“非遗进景区”的纳入标准与应用预期

Coordinates,Trajectory and Route:Inclusion Criteria and Application Expectation of“Intangible Cultural Heritage Scenic Spots”

非物质文化遗产与旅游景区之间天然的契合性和紧密的依附性,使得“非遗进景区”能够以协同发展态势为“推动文化和旅游深度融合发展”锚定新的坐标。基于对“非遗项目”和“旅游景区”的双重主体地位及其多元化联结关系的充分考量,可以析出“独特性”“互利性”“参与度”“传播力”“变现力”5个纳入标准。这5个指标在“非遗进景区”的宏大图景上彼此独立又相互联系,更为重要的是,不同指标的组合以及由此而产生的差异化应用预期,使得“非遗进景区”既呈现出不同表征的“进入”状态,又隐含着逐级递进的内在期待,并最终生成了物理空间、精神领域和社会价值三个层级的“非遗进景区”实践路径。

The natural compatibility and close dependency between Intangible Cultural Heritage and tourism scenic spots enable“Intangible Cultural Heritage scenic spots”to anchor new coordinates for“promoting the deep integration and development of culture and tourism”in a coordinated development trend.Based on the full consideration of the dual subject status of“Intangible Cultural Heritage projects”and“tourist scenic spots”and their diversified connection relationship,five inclusion criteria of“uniqueness”,“mutual benefit”,“participation”,“communication power”and“liquidity”can be separated.These five indicators are independent and interrelated in the grand picture of the“Intangible Cultural Heritage scenic spots”.More importantly,the combination of different indicators and the resulting differentiated application expectations make the“Intangible Cultural Heritage scenic spots”not only present the“entering”state of different characteristics,but also imply the internal expectation of gradual progress.Finally,the practice path of“Intangible Cultural Heritage scenic spots”is generated at three levels:physical space,spiritual field and social value.