“氛围”视域下城市文旅空间的叙事研究--以济南为例

A Narrative Study of Urban Cultural Tourism Space from the Perspective of“Atmosphere”--Take Ji’nan as an Example

“氛围消费”成为继场景消费后的又一经济现象,营造独特的氛围和情感体验,成为文旅产业升级和场景更新的切入点。以济南文旅空间为对象,聚焦场景中的“氛围”营造,从“城市记忆构建叙事情境”“主客共享提升情感氛围”两个方面,探讨如何通过增强城市的空间叙事性,延续城市记忆,提升城市的幸福价值,进一步释放文旅消费潜力,提高目的地的情感黏性。

“Atmosphere”has become another economic phenomenon after scene consumption,which enhances the atmosphere power of cultural travel products,creates a new atmosphere space,and becomes the entry point for product upgrading and opening up a new track.Taking the cultural tourism space of Ji’nan as the object,focus on the creation of“atmosphere”in the scene,and discuss how to enhance the spatial narrative of the city,extend the urban memory,enhance the happiness value of the city,further release the consumption potential of cultural tourism,and improve the emotional adhesion of the destination through two aspects:constructing narrative situation with urban memory and enhancing the emotional atmosphere with Host-Guest Sharing.