体育电子游戏特征与用户现实参与意愿的多重中介效应研究

Sports Video Game Features and Multiple Mediating Effects of Users'Willingness to Participate in Reality

利用体育电子游戏显著的娱乐性与模拟性等特征唤醒用户运动兴趣与参与意愿是加快发展全民健身事业的创新通路。为深入探究体育电子游戏特征影响现实参与意愿的内在机制,以及自我导向学习和运动项目认知的中介作用,本研究采用文献资料、因子分析、结构方程等方法,构建并检验了体育电子游戏特征对用户现实参与意愿的结构方程模型。结果表明:体育电子游戏特征、运动项目认知、自我导向学习分别对用户现实参与意愿具有显著的正向作用;运动项目认知和自我导向学习在体育电子游戏特征影响用户现实参与意愿的过程中具有多重中介效用。鉴于此,本研究从加大宣传力度,挖掘游戏潜在用户;创新游戏元素,激发自主学习兴趣;丰富游戏种类,深化运动项目认知等方面入手,提出促进用户现实参与意愿的对策与建议,同时为全民健身实施开展和体育健身休闲业提质增效予以理论支撑与实践指导。

It is an innovative way to speed up the development of national fitness to make use of the significant entertainment and simulation characteristics of sports video games to arouse users'interest and willingness to participate in sports.In order to deeply explore the internal mechanism of sports video game characteristics affecting the real participation intention,and the mediating role of self-directed learning and sports event cognition,this study uses the methods of literature review,factor analysis and structural equation analysis to construct and test the structural equation model of sports video game characteristics on users'real participation intention.The results show that the characteristics of sports video games,sports event cognition and self-directed learning have significant positive effects on users'real participation intention respectively;Sports event cognition and self-directed learning have multiple mediating effects in the process of sports video game characteristics affecting users'real participation intention.In view of this,this study put forward countermeasures and suggestions to promote users'realistic participation willingness in terms of increasing publicity to mine potential users of the game,innovating game elements to stimulate interest in autonomous learning,enriching the variety of games to deepen the cognition of sports projects.Also,it provides theoretical support and practical guidance for the implementation of national fitness and the improvement of quality and efficiency of sports fitness leisure industry.