设计学视角下革命老区地理标志农产品品牌建设探索

Exploration of the Brand Construction of Geographical Indication Agricultural Products in Old Revolutionary Areas from the Perspective of Designology

设计学在品牌建设中起到关键作用,包括品牌识别与差异化、故事讲述与情感连接、用户体验优化等。革命老区地理标志农产品在品牌故事设计上,应挖掘地域特色和历史文化,结合红色历史元素打造吸引力和感染力的品牌故事。在视觉设计上,应打造具有识别度和美感的品牌形象,突出产品特点和优势。在交互设计上,应结合互联网和社交媒体等新兴渠道,优化网络平台的界面设计,提供便捷的购买体验和丰富的产品信息。在体验设计上,应注重产品包装设计、支付方式和售后服务,以及用户的食用体验和产品口感。通过这些设计策略,可以提升红色地理标志农产品的品牌形象和市场竞争力。

Design plays a crucial role in brand building,including brand recognition and differentiation,storytelling and emotional connection,and user experience optimization.Red geographical indication agricultural products should explore regional characteristics and historical culture in brand story design,and combine red historical elements to create attractive and infectious brand stories.In visual design,a brand image with recognition and aesthetics should be created,highlighting product characteristics and advantages.In terms of interaction design,emerging channels such as the internet and social media should be combined to optimize the interface design of online platforms,providing a convenient purchasing experience and rich product information.In terms of experience design,attention should be paid to product packaging design,payment methods,and after-sales service,as well as the user's eating experience and product taste.Through these design strategies,the brand image and market competitiveness of red geographical indication agricultural products can be enhanced.