以盐丸“大单品”开启中盐品牌的新篇章

Opening a New Chapter for the Chinese Salt Brand with the“Big Single Product”of Salt Pill

对标可口可乐、红牛、勇闯天涯、怡宝、福临门、全球通等国内外知名品牌,将投放传统广告营销费用转入体育营销领域,是传递品牌健康价值和品牌卓著的重要支撑。中盐品牌的盐丸“大单品”项目有利于填补运动营养食品空白、丰富品牌发展要素,有利于倡导运动健康、开拓盐业体育营销新成效,有利于精准定位市场需求,辐射占国内食盐市场份额半壁江山的运动消费群体科学用盐的消费升级需求,有利于倡导全民健身和体育精神,助力健康中国和体育强国,彰显品牌价值的社会责任。

Benchmarking well-known domestic and foreign brands such as Coca Cola,Red Bull,Brave Journey to the End of the World,Ipoh,Fulinmen,and GSM,transferring traditional advertising and marketing expenses to the field of sports marketing is an important support for con-veying brand health value and brand excellence.The salt pill“big single product”project of the Zhongyan brand is conducive to filling the gap in sports nutrition food,enriching brand develop-ment elements,promoting sports health,exploring new achievements in salt industry sports market-ing,accurately positioning market demand,radiating the consumption upgrading needs of sports consumers who occupy half of the domestic salt market share,promoting national fitness and sports spirit,helping a healthy China and a strong sports country,and demonstrating the social responsi-bility of brand value.