从“可见”到“可参与”:普惠数字社区的“生活故事”

From“Visible”to“Participative”:The“Life Story”of the Inclusive Digital Community

作为数字社会的重要组成部分,以快手和抖音为代表的短视频平台在个人自我呈现、社会和国家经济发展中发挥着重要作用。在“可见”“可参与”的平台机制下,今天的短视频平台通过建立普惠数字社区以回应个人和群体诉求,平衡商业性与公共性之间的冲突。一方面,短视频平台关注个体价值的实现,以技术普惠和流量普惠吸引用户参与其中,让每个人都得到被看见的机会;另一方面,注重群体价值的实现,通过连接、共享的技术支持,进一步促进个人、媒介与社会的深度融合。

As an important part of the digital society,short video platforms represented by Kuaishou and Douyin play an important role in personal self-presentation,social and national economic development.Under the platform mechanism of“visibility”and“participation”,today s short video platforms respond to individual and group demands by establishing inclusive digital communities,balancing the conflict between commerciality and publicity.On the one hand,short video platforms pay attention to the realization of individual value,attract users to participate in technology and traffic inclusive,so that everyone can get the opportunity to be seen.On the other hand,they pay attention to the realization of group value,and further promote the deep integration of individuals,media and society through connected and shared technical support.