技术加持、价值异化与传承调适:“花儿”再媒介化传播进路的审视与反思

Technology Blessing,Value Alienation and Inheritance Adjustment:Review and Reflection on the“Hua er”Re-Media Communication

作为流传于西北地区的非物质文化遗产,“花儿”在特定地域空间中创造了独特的文化内涵,成为具有广泛影响的在地性媒介,其艺术价值能够确保将蕴含其中的伦理观念转化为一种“可见”的媒介化力量,从而影响流传地区的民众。在媒介化社会背景下,分析“花儿”内容和形式的再媒介化,反思再媒介化进程中主体性消减、文化内涵消弥、伦理价值消解等现实隐忧对“花儿”发展造成的冲击,探索“花儿”传承中媒介生态与文化生态的耦合路径,是促进“花儿”这一优秀传统文化在再媒介化过程中实现创造性转化与创新性发展的必然选择。

“Hua er”,an intangible cultural heritage spread in Northwest China,has unique cultural connotations in a specific geographical space and has become a local medium with extensive influence and its artistic value ensures that its ethical concepts can be transformed into a“visible”medialization force,so affecting the people in the spreading regions.In the context of mediatized society,analyzing the re-mediatisation of the content and form for“Hua er”,reflecting on the shocks to the development of“Hua er”caused by the elimination of the subjectivity for“human”,the disappearance of cultural connotations,and the dissolution of ethical values,and exploring the coupling paths of media and cultural ecology in the inheritance of“Hua er”are the inevitable choices for the promotion of“Hua er”,an excellent traditional culture,to achieve creative transformation and innovative development in the process of re-mediatisation.