能指破碎、算法异化与分身越位:“王阳明”的当代传播及其问题

Signifier Fragmentation,Algorithm Flienation,Digital Human Endorsement:Wang Yangming s Contemporary Communication and Its Problems

“王阳明”在当代媒介文化中十分活跃,无论在电视剧、纪录片、动画片、电子游戏,还是综艺节目、数字人等中,都能看到其传播的身影。作为历史人物的王阳明在这一传播过程中遭遇了能指破碎、算法异化、分身越位三重媒介暴力,这也显现出资本对大众文化的操纵所体现出的技术演进。在泛文本生存时代,主体需要保持对媒介符号、媒介系统和时代语境的警惕,才能更好地理解“王阳明”。

“Wang Yangming”is very active in contemporary media culture.No matter in TV series,documentaries,cartoons,video games,variety shows,digital human,etc.,we can see its dissemination.As a historical figure,Wang Yangming encountered three media violence in this communication process,including signifier fragmentation,algorithm alienation and digital human endorsement,which also showed the technological evolution reflected by capital s manipulation of mass culture.In the era of ubiquitous text,the subject needs to remain alert to the media symbol,media system and the context of the times,so as to better understand“Wang Yangming”.