社会治理与基层传播:1980年代的广播与日常生活

Social Governance and Grassroots Communication:Broadcasting in the 1980s and Daily Life

广播在当代中国的社会治理与基层传播中发挥了不可替代的作用。1980年前后,收音机的普及使广播从有线体系中分离出来,成为主导性的大众媒介,深嵌入普通民众的日常生活之中。广播在1980年代的重要作用,不仅包括其自身作为大众媒介在政治动员中的宣传教育作用。笔者还深入社会结构层面探讨其与社会主体发生的深层互动,还原了广播通过日常生活在基层传播中实现的社会治理作用。在娱乐消费相对匮乏的条件下,广播不仅实现了信息流动,也带给听众重新理解现实图景的可能,由此成为民众在新时期重建日常生活的媒介路径。

Broadcasting plays an irreplaceable role in social governance and grass-roots communication in contemporary China.Around 1980,the popularity of radio separated radio from the cable system and became the dominant mass media,which was deeply embedded in people s daily life.The important role of broadcasting in the 1980s not only includes its own publicity and education as a mass media in political work.We also go deep into the level of social structure,discusses its deep interaction with social subjects,and restores the role of broadcasting in social governance through daily life in grassroots communication.Under the condition of relatively lack of entertainment consumption,broadcasting not only realizes the flow of information,but also brings the audience the possibility to re understand the realistic picture,which has become the media path for people to rebuild their daily life in the new era.