数字技术赋能主流意识形态话语权建构:挑战与应对

Digital Technology Enables the Construction of Mainstream Ideological Discourse Power:Challenge and Response

以数字化和智能化为本质特征的数字时代的加速到来,推动了数字技术与主流意识形态话语的嵌入与整合。主流话语在数字技术赋能下具有传播方式灵活化、呈现方式立体化、内容投送精准化的特点,这为中国共产党话语权建构提高了话语输送时效、丰富了话语具象表达、满足了受众不同需求。与此同时,话语主体多元化、表达方式碎片化、话语传播圈层化、资本介入“泛娱乐化”为主流意识形态话语权建构带来挑战。因此,必须从优化主流意识形态内容供给、增强主流意识形态主体能力、提高主流意识形态传播效能、加强主流意识形态风险防控多维路径协同推进,确保数字技术对主流意识形态话语权建构正向赋能。

The accelerated arrival of the digital era,characterized by digitalization and intelligence,has promoted the embedding and integration of digital technology and mainstream ideological discourse.Under the power of digital technology,mainstream discourse has the characteristics of flexible communication mode,three-dimensional presentation mode and accurate content delivery,which improves the timeliness of discourse transmission for the construction of CPC,enriches the concrete expression of discourse,and meets the different needs of the audience.At the same time,the diversification of discourse subjects,the fragmentation of expression modes,the circle of discourse communication,and the“pan-entertainment”of capital intervention bring challenges to the construction of mainstream ideological discourse power.Therefore,it is necessary to optimize the supply of the mainstream ideology content,enhance the ability of the mainstream ideology subject,improve the communication efficiency of the mainstream ideology,and strengthen the multi-dimensional path of risk prevention and control of the mainstream ideology to promote the coordinated promotion,so as to ensure that digital technology can positively empower the construction of the mainstream ideology.