文旅融合背景下的特色文化场馆发展路径——以上海为样本

Development Path of Characteristic Cultural Venues under the Background of Cultural and Tourism Integration:A Case Study of Shanghai

特色文化场馆作为特色文化的承载体,在文化和旅游业的融合发展中发挥着重要作用,探究特色文化场馆参与文旅融合的发展路径有助于推动区域特色文旅产业和文旅产业特色化发展。文章选取具有代表性的20家上海特色文化场馆,借助fsQCA探索特色文化场馆参与文旅融合的必要条件与组态路径。研究发现:特色文化场馆的高旅游热度不是由单一条件实现,其组态路径包括:以馆藏陈列和旅游服务为核心的自身优势突出型路径、以馆藏陈列和形象认知为核心的场馆-感知平衡型路径和以形象认知和游客获得感为核心的游客感知突出型路径;馆藏陈列和形象认识在实现特色文化场馆高旅游热度的过程中至关重;当人文气息不够浓郁时,馆藏陈列和游客获得感存在相互替代的关系。

Characteristic cultural places,as the carriers of characteristic culture,play a vital role in the integration of culture and tourism.Exploring the development path of characteristic cultural places to participate in the integration of culture and tourism is helpful to promote the development of regional characteristic cultural tourism industry and the characteristics of cultural tourism industry.In this paper,20 representative cultural venues with Shanghai characteristics are selected to explore the necessary conditions and configuration path of culture and tourism integration of cultural venues with the help of fsQCA.The findings suggest:The high popularity of characteristic cultural venues is not achieved under a single condition,and the configuration paths include the path of highlighting its own advantages with collection display and tourism service as the core,the path of venueperception balance centred on collection display and image cognition,and the path of highlighting tourists’perception centred on image cognition and visitors’sense of gian;Collection display and image cognition are crucial in the process of realizing the high popularity of characteristic cultural venues;When the human quality is not strong enough,there is a substitution relationship between collection display and visitors’sense of gain.