设计即选择:新能源汽车造型民族化设计的生成机制

Research on the Generation Mechanism of Nationalized Design of New Energy Vehicle Styling

将设计视为个体选择,构建新能源汽车造型民族化设计生成机制。研究发现,民族化设计的生成遵循三层逻辑,包括浅层的“理性计算后的沿用与阐释”、中层的“感性振声下的设计理想”以及深层的“文化基因的唤醒与注入”,呈现出“工具性—抒发性—本能性”的性质路径,以及“自我保护—自我表达—自我实现”的价值结构。

Design can be viewed as an individual choice for the construction of a generation mechanism for the national design for new energy vehicle styling.This study shows that the generation of nationalized design follows a three-layer logic,including the shallow layer of"rational calculation and interpretation",the middle layer of"design ideals under emotional vibration",and the deep layer of"awakening and injection of cultural genes",which presents a path of"instrumental expressive intrinsic"nature,as well as a value structure of"self-protection,self-expression and self-realization".