人工智能时代河西走廊文化多模态国际传播研究

Research on the Multimodal International Communication of Hexi Corridor Culture in the Era of Artificial Intelligence

河西走廊文化凝聚了历史的沧桑与文化的交流,其博大精深的文化内涵和独特的艺术风格使其成为中国历史和文化的瑰宝之一。本研究以符际互补理论、翻译学理论、传播学理论为分析构架,突出信息在多模态国际传播中的等值性,强调信息传播效果与受众的认可度,以“河西宝卷”“绚丽甘肃”“数字敦煌”为分析对象,对河西走廊文化多模态国际传播开展分析研究,建议在数字化时代,努力实现人工智能和文化产品生产的无缝对接,为中国优秀传统文化在人工智能时代的国际传播提供新思路、新理念和新手段。本文也为讲好中国故事、传播中国声音提供了理论依据和支撑。

The culture of the Hexi Corridor embodies the long history and the exchange of culture.Its profound cultural connotations and unique artistic style make it one of the treasures of Chinese history and culture.This study adopts the theoretical framework of intercultural complementarity,translation studies,and communication studies to highlight the information equivalence in multimodal international communication,emphasizing the effectiveness of information dissemination and audience acceptance.By analyzing the“Hexi Treasure Scroll”,“Colorful Gansu”,and“Digital DunHuang”,this research conducts an analysis of multimodal international communication of the Hexi Corridor culture.It suggests striving for seamless integration between artificial intelligence(AI)and cultural products in the digital age,providing new ideas,concepts,and means for the international communication of China's excellent traditional culture in the era of artificial intelligence.It also provides a theoretical basis and supports for telling China's story and spreading China's voice.