文化价值观对国家公园游客亲环境行为的影响路径研究

Research on the Influence Path of Cultural Values on Pro-environmental Behavior of National Park Visitors

以大熊猫国家公园为例,基于“认知-情感-行为”理论框架,结合问卷调查和实地访谈法收集游客数据,运用结构方程模型和bootstrap中介效应检验,研究文化价值观、自然联结和大熊猫国家公园游客亲环境行为之间的关联。研究发现:(1)文化价值观对游客的自然联结有显著正向影响;(2)自然联结对游客的亲环境行为有显著的正向影响;(3)自然联结在文化价值观与游客的亲环境行为之间产生显著中介作用。研究结果一方面丰富和拓展了国家公园游客亲环境行为的研究视域,为理解游客行为动机提供了重要的理论依据,另一方面为国家公园的生态保护和可持续发展提供了理论支撑和实践参考。

Taking Giant Panda National Park as an example,this study explores the relationship between cultural values,nature connectedness,and tourists pro-environmental behavior using the“Cognition–Affect–Behavior”theoretical framework.Data were collected through questionnaires and field interviews,and analyzed using a structural equation model and a bootstrap mediating effect test.The research found that:(1)cultural values have a significant positive impact on tourists nature connectedness;(2)nature connectedness has a significant positive impact on tourists pro-environmental behavior;(3)nature connectedness has a significant mediating effect between cultural values and tourists pro-environmental behavior.On the one hand,these findings enrich and expand the research on tourists pro-environmental behavior in national parks,providing an important theoretical basis for understanding tourists behavioral motivations,and,on the other hand,they offer theoretical support and practical reference for ecological protection and sustainable development of national parks.