体育产业数字化转型的时代要求、动力机制与实践路径

The Requirements,Driving Mechanism and Practice Path of the Sports Industry in the Digital Transformation Period

体育产业数字化转型是体育产业高质量发展的重要引擎与必然选择。数字技术广泛应用、数字经济稳定发展为体育产业数字化转型提供强劲动能。从核心与外延两个维度明确体育产业数字化转型的基本概念,从发展理念、生产要素、价值创造与产业发展角度探讨体育产业数字化转型的必要性。进而总结体育产业数字化转型发展存在人才建设缺乏深度、数字化转型成本偏高、政府执行不够有力、数字鸿沟制约基建等问题,并针对性提出构建数字化治理新体制、突破数字化转型新业态、强化体育龙头企业社会责任以及融入双循环新发展格局等实践路径。

Digital transformation of the sports industry is an important engine and inevitable choice for the high-quality development of the sports industry.The wide application of digital technology and the stable development of digital economy provide strong impetus for the digital transformation of the sports industry.This paper clarifies the basic concept of digital transformation in sports industry from two dimensions:core and extended meaning,and discusses the necessity of it from the perspectives of development concepts,production factors,value creation and industrial development.Consequently,it is summarized that there are problems in it,such as a lack of depth in talent construction,high costs of digital transformation,insufficient government implementation,digital divide constraints on infrastructure,and so on.This paper also puts forward the practical paths of constructing a new system of digital governance,breaking through the new mode of digital transformation,strengthening the social responsibility of leading sports enterprises,and integrating into the new development pattern of double cycle.