融媒体环境下农业科技期刊知识服务应用探析

Application of knowledge service in agricultural science and technology journals under the environment of integrated media

在出版业改革和加强农业农村信息化的背景下,改变传统知识服务模式是农业科技期刊顺应融媒体时代发展的必然趋势。农业科技期刊知识服务是期刊高质量发展的必然选择,是农业信息化的重要力量,是农业科研创新的有力推手。通过分析当前农业科技期刊知识服务的现状与存在的问题,提出农业科技期刊应从期刊集群化发展、多种媒体融合、优化运营策略、提供多元化服务、加强编辑团队建设等方面创新农业科技期刊知识服务应用,以期为农业科技期刊开展高质量的服务提供参考。

Against the backdrop of publishing industry reform and strengthening agricultural and rural informatization,changing the traditional knowledge service model is an inevitable trend for agricultural sci-tech journals to adapt to the development of the integrated media era.The knowledge service of agricultural sci-tech journals is an inevitable choice for the high-quality development of journals,an important force for agricultural informatization,and a powerful driving force for agricultural scientific research innovation.This article analyzes the current situation and existing problems of knowledge services in agricultural sci-tech journals,and proposes that agricultural science and technology journals should innovate their knowledge service applications from aspects such as journal cluster development,integration of multiple media,optimization of operational strategies,provision of diversified services,and strengthening of editorial team construction,in order to provide reference for high-quality services provided by agricultural sci-tech journals.