遏制短视频平台“新黄色新闻”泛滥对策研究

On the Countermeasures to Curb the Inundationof “New Yellow Journalism” on Short Video Platforms

互联网时代,短视频成为人们浏览信息的主要方式,随之而来的是“新黄色新闻”短视频泛滥现象愈发严重,不仅剥夺了群众的知情权,占用了公共资源,更对社会舆论的正确引导和主流价值观的传播造成了一定的威胁。其泛滥主要在于短视频追求流量至上,其内容堪忧;制作成本低廉,分发渠道便捷;制作便捷,媒介素养不足;相关平台监管机制不足,智能推送营造“信息茧房”,建议从法律法规建设、行业制度规范、受众媒介素养提升、舆论引导四个方面遏制“新黄色新闻”短视频的泛滥。

In the Internet era,short videos have become the main way for people to browse information followed by the increasingly serious inundation of“new yellow journalism”on short video platforms,which not only deprives the public of their right to know and occupies public resources,but also poses a certain threat to the correct guidance of public opinion and the dissemination of mainstream values.The cause of this phenomenon is mainly due to the pursuit of video data first but the content is not very good;low cost of production and convenient distribution channels;quick and convenient production but with insufficient media literacy;the insufficient regulatory mechanisms of relevant platforms and the“information cocoon”caused by intelligent push.This paper suggests to curb the inundation from the following four aspects:laws and regulations construction,industry system specification,improvement of audience media literacy and public opinion guidance.