“互联网+”背景下山东省黄河文化旅游文创产品开发策略

Research on Development Strategy of Cultural and Creative Products of Yellow River Cultural Tourism in Shandong Province under the Background of“Internet plus”

进入新时期,新一代数字科技正为推动文旅融合高质量发展注入新动能,特别是随着社会经济的发展和人们生活水平的提高,文化消费已成为一种重要的生活方式。而文化旅游产业作为文化产业的重要组成部分,在满足人们的休闲娱乐需求的同时,也逐渐成为经济增长的新动力。山东黄河文化作为黄河文化的重要组成部分,其文化旅游文创产品具有一定的代表性和辨识度,一些文创产品展现出了较高的创意水平和艺术价值,受到消费者的青睐。文章在山东黄河文化旅游文创产品开发现状的基础上,通过问卷调研的方式,分析了当前山东黄河文化旅游文创产品开发过程中存在的问题,进而提出了相应的开发策略。

In the new era,the new generation of digital technology is injecting new momentum into cultural-tourism integration,especially with the development of social economy and the enhancement of people's living standards,cultural consumption has become an important way of life.As a vital component of the cultural industry,the cultural tourism industry has gradually become a new driver for economic growth while meeting people's leisure and entertainment demands.As a significant part of the Yellow River culture,Shandong Yellow River culture is endowed with representative and recognizable cultural and creative products.Some products demonstrate a high level of creativity and artistic value,and are favored by consumers.In this context,this thesis analyzes the existing issues in the current development of cultural tourism and creative products in the Yellow River region of Shandong through questionnaire based on the current development status,and proposes corresponding coping strategies.