文化认同理念下的非物质文化遗产“破圈”传播研究——以大连贝雕为例

Research on the"Breaking the Circle"Dissemination of Intangible Cultural Heritage under the Concept of Cultural Identity—Taking Dalian Shell Sculpture as an Example

增强文化认同是加强民族团结、促进国家发展的策略之一,非物质文化遗产对增强文化认同具有重要作用。然而,非物质文化遗产在接续发展中面临困境。该文拟通过调查Z世代对辽宁省省级非物质文化遗产项目“大连贝雕”的知悉情况与行动意愿,了解年轻一代群体对以大连贝雕为代表的非遗项目的态度,并分析大连贝雕当下面临的传播困境,进而探求面向Z世代的大连贝雕“破圈”传播策略,提升大连贝雕对Z世代的影响力,强化年轻人对中华优秀传统文化的认同,助力大连贝雕接续发展,同时也为促进我国其他非物质文化遗产的活态传承提供智力支持。

Strengthening cultural identity is one of the strategies for strengthening national unity and promoting national development,and intangible cultural heritage plays an important role in strengthening cultural identity.However,the intangible cultural heritage is facing dilemmas in terms of its sustainability.By surveying Generation Z's knowledge about the provincial intangible cultural heritage project"Dalian Shell Sculpture"in Liaoning province and their willingness to act for it,this paper intends to know the attitude of young people towards the intangible cultural heritage represented by Dalian Shell Sculpture and analyze the dilemmas of spread faced by Dalian Shell Sculpture in order to explore its"breaking the circle"dissemination strategies for Generation Z,enhance the influence of Dalian Shell Sculpture on Generation Z,strengthen young people's sense of identity with excellent traditional Chinese culture,contribute to the sustainable development of Dalian Shell Sculpture and meanwhile provide intellectual support for the promotion of the living inheritance of other intangible cultural heritage in China.