全媒体环境下图书馆社科咨询服务推广策略研究——以中国国家图书馆为例

A Study of Promotion Strategies for Library Social Science Consultancy Services in an Omnimedia Environment—Taking National Library of China as an Example

知识经济背景下,扮演社会信息中心角色的图书馆没有跟上知识服务市场化的脚步,以社科咨询服务为代表的图书馆有偿信息服务在服务思想、从业人员、服务推广手段等方面没有对本身服务的推广起到积极的促进作用。该文以中国国家图书馆社科咨询服务推广为切入点,分析图书馆社科咨询业务构成、用户特点、服务推广现状,找出不足,结合全媒体环境下信息传播的特点、优势,提出在转变服务思维、竖立特色品牌,整合全媒体宣传手段,培养复合型人才三个方面制定图书馆社科咨询服务推广优化策略,以期为知识经济环境中的图书馆社科咨询服务推广提供思路与方向。

In the context of the knowledge economy,libraries that play the role of social information centers have not kept up with the marketization of knowledge services.Library paid information services,represented by social science consulting services,have not played a positive role in promoting their own services in terms of service ideology,practitioners,and service promotion methods.This article takes the promotion of social science consulting services at National Library of China as the starting point,analyzes the composition of library social science consulting services,user characteristics,and the current situation of service promotion,identifies shortcomings,and combines the characteristics and advantages of information dissemination in the full media environment.It proposes to develop optimization strategies for library social science consulting services in three aspects:transforming service thinking,establishing characteristic brands,integrating all media promotion methods,and cultivating composite talents,in order to provide ideas and directions for the promotion of library social science consulting services in the knowledge economy environment.