基于泰州戏曲文化的视觉形象设计研究

Research on Visual Image Design Based on Taizhou Opera Culture

该文以具有悠久历史和独特艺术魅力的泰州戏曲文化为研究对象,旨在深入挖掘其在视觉形象设计领域的应用潜力。首先,从历史发展脉络、艺术特色、表现形式等方面对泰州戏曲文化展开全面剖析;其次,探讨将泰州戏曲文化有机融入视觉形象设计的策略,尝试提炼出泰州戏曲文化中的典型元素和风格特点,并将色彩、图案、造型等元素融入视觉形象设计中;最后,通过对泰州戏曲文化进行视觉化传播和推广,有效提升泰州城市的文化形象,增强市民的文化认同感,为泰州城市的形象设计和文化建设提供新的思路和方向,吸引更多人关注和传承中华优秀传统文化。

This article takes Taizhou opera culture,which has a long history and unique artistic charm,as the research object,aiming to deeply explore its application potential in the field of visual image design.Firstly,a comprehensive analysis of Taizhou opera culture is conducted from the aspects of historical development,artistic characteristics,and forms of expression;secondly,it explores strategies for organically integrating Taizhou opera culture into visual image design,attempting to extract typical elements and stylistic characteristics of Taizhou opera culture,and integrating elements such as color,pattern,and shape into visual image design;finally,through the visual dissemination and promotion of Taizhou opera culture,we can effectively enhance the cultural image of Taizhou city,enhance the cultural identity of citizens,provide new ideas and directions for the image design and cultural construction of Taizhou city,and attract more people to pay attention to and inherit the excellent traditional Chinese culture.