新媒体时代民俗文化的传承与创新

Inheritance and Innovation of Folk Culture in the New Media Era

在新媒体时代传承和创新我国优秀的民俗文化,是中华优秀传统文化继承和发扬的关键环节。民俗文化是一个国家或地区独有的非物质文化遗产,代表了人们的生活方式、价值观念和社会传统,潜移默化地影响着当地民众的思维模式和行为习惯。当前民俗文化面临着逐步消逝和传承人的断代、传播方式单一与推广力度孱弱、过度商业化与文化现象庸俗化等主要困境。针对这些问题,该文提出要开展民俗文化交流活动、发挥新媒体交互式传播优势、规范民俗文化的传播内容等创新路径,为在新媒体时代传承和创新民俗文化提供路径选择。

Inheriting and innovating China's excellent folk culture in the new media era is a key link to the inheritance and development of China's excellent tradition.Folk culture is the unique intangible cultural heritage of a country or region,representing people's way of life,values and social traditions,and subtly influencing the thinking mode and behavior of local people.At present,folk culture is facing the main difficulties such as the gradual disappearance of folk culture and the succession of inheritors,the single way of dissemination and weak promotion,excessive commercialization,and general vulgarization of cultural phenomena.Aiming at these problems,this paper proposes to carry out folk culture exchange activities,give full play to the advantages of interactive communication of new media,standardize the communication content of folk culture,and provide path options for the inheritance and innovation of folk culture in the era of new media.