生态翻译学视域下民俗文化外宣翻译研究——以《辽东满族民俗》为例

Research on the Folk Culture for International Publicity Translation from the Perspective of Eco-Translatology—A Case Study of Liaodong Manchu Folklore Customs

随着经济全球化和文化多元化的不断深入,民俗文化作为我们国家和民族独有的文化形式,其国际传播越来越受到重视。民俗文化的外宣翻译不仅是文化交流的桥梁,也是增强国家软实力的重要手段。生态翻译学理论,作为翻译学领域的重要理论之一,强调“翻译即生态平衡”和“翻译即文本移植”。基于此背景,该文以生态翻译学理论为理论基础,以《辽东满族民俗》为例,研究民俗文化的外宣翻译,从语言维、文化维、交际维三个维度进行探讨。以期通过对现有文献的综合分析和具体案例的实证研究,探讨民俗文化外宣的翻译策略,提升民俗文化的国际传播效果。

As economic globalization and cultural diversity continue to deepen,folk culture—a unique cultural expression of our country and nation—has garnered increasing attention for its international publicity.The translation of folk culture for international publicity not only serves as a bridge for cultural exchange but also represents a crucial tool for bolstering national soft power.Eco-translatology,a significant theory in the realm of translation studies,underscores the principles of"translation as ecological balance"and"translation as textual transplantation".Against this backdrop,this article adopts the framework of eco-translatology and employs Liaodong Manchu Folk Customs as a case to study international publicity translation of folk culture.The translator explores this subject from the linguistic dimension,the cultural dimension,and the communicative dimension.Through a comprehensive analysis of extant literature and empirical research on specific instances,this article aims to identify international publicity translation strategies that can enhance the international dissemination effectiveness of folk culture.