当代大学生对苏州红色文化的认知——基于对江苏省大学生的问卷调查

Contemporary College Students' Cognition of Suzhou Red Culture—Based on a Questionnaire Survey of College Students in Jiangsu Province

苏州作为江苏省最具代表性的历史文化名城之一,有着丰富的红色文化底蕴。充分开发和利用苏州红色文化资源,有利于增强当代大学生的理想信念并提供正确的价值导向。在新媒体时代背景下,要合理运用新媒体技术,充分发挥苏州红色文化的理论价值和时代价值。基于此,课题组以江苏省大学生为例,就当代大学生对苏州红色文化的认知问题进行问卷调查,分析了调查结果,并针对性地提出了相关策略:创新传播方式,发挥新媒体优势,打造多媒体矩阵传播体系;推动红色文化资源和新媒体技术深度融合,创新红色文化宣传教育模式;探索红色文化融入高校思政教育的新模式,鼓励大学生学习并运用新媒体技术积极创新创作。

Suzhou,as one of the most representative historical and cultural cities in Jiangsu Province,has rich red cultural resources.Fully developing and utilizing Suzhou's red cultural resources is conducive to enhancing the ideals and beliefs of contemporary college students and providing correct value orientation.In the context of the new media era,the rational use of new media technology,give full play to the theoretical value of Suzhou's red culture and the value of the times.Based on this,the research group conducted a questionnaire survey on the cognitive issues of contemporary college students towards Suzhou's red culture,taking Jiangsu Province's college students as an example.The survey results were analyzed,and targeted related strategies were proposed:innovating communication methods,leveraging the advantages of new media,and creating a multimedia matrix communication system;promoting the deep integration of red cultural resources and new media technologies,and innovating the promotion and education model of red culture;exploring new models for integrating red culture into ideological and political education in universities,and encouraging college students to learn and actively innovate and create using new media technologies.